With an already strong presence in St Helier’s Central Market, Vienna Bakery took the opportunity of acquiring the recently vacated unit opposite their existing premises in order to expand their business.
Vienna wanted to maintain their current unit as purely the functional bakery side of operations, and then to relocate their sales side of the business to the new unit to continue to sell their produce direct to their customers.
The main hurdle to overcome was getting people to come inside the new shop in order to purchase produce, rather than previously operating as a walk by counter service, as they had done for so many years.
Initially the two large windows to the front of the unit provide an ideal showcase for the retail unit, and in turn the various produce themselves.
EDP set out to maximise on this put great emphasis on creating functional, bespoke display units, whilst utilising the counter for additional display areas to take full advantage of the clear sight lines of passers by. From this and creating an inviting atmosphere, it has brought more people into the shop than ever before.